Ephemeral 24-hour content for daily engagement, polls, and direct audience connection.
Duration
24 hours
Per Slide
15 sec
Links
All accounts
Best For
Engagement
Vertical 9:16, 15 seconds per slide, links available for all accounts
Post 3–7 Stories per day for optimal visibility
Use interactive stickers (polls, questions, quizzes) daily
Story replies trigger DM conversations - great for ManyChat automation
Use Close Friends for exclusive/premium content
Add link stickers to drive traffic to products
Share user-generated content (tags/mentions) to build community
Swipe-up/link sticker to products
Instagram Shopping tags in Stories
Close Friends as a paid subscription tier
DM automation triggered by Story replies
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