Sotrender is a social media analytics and benchmarking tool used by agencies and brands across Europe and the US. It provides detailed performance metrics for Facebook, Instagram, X/Twitter, YouTube, and TikTok, with automated PDF reports you can white-label and send to clients. The competitor benchmarking feature lets you track rivals' engagement, posting frequency, and audience growth in real time.

Solid analytics and reporting tool, especially for agencies needing white-label PDF reports at a reasonable price.
Best Feature
Automated white-label reports — schedule them to auto-send to clients weekly or monthly.
Skip If
You just need a quick overview of your own accounts — Metricool's free plan covers that.
ROI Potential
medium
7.4
out of 10
Pricing Model
freemium
Starting Price
$59/mo
Sotrender offers solid value for its niche. Best suited for creators who specifically need its core features.
agency team
business brand
social media manager
A specialized tool that adds extra capabilities to your existing stack.
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